6 investigate prepositions were being determined to aid the investigation of purchaser Angle persuasion dependant on the literature. On top of that, variables which include advertisement high quality, demographic variations, along with the technological context of VR and AR advertisements can facilitate central route persuasion, while supply believability, social presence, and concept written content in VR and AR ads ended up found to get the persuasion variables under the peripheral route.

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Over-all, the review presents a technique to look at shopper attitudes via VR and AR advertisements utilizing the ELM idea.

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